I got scammed by Hustlers University 2.0 so you don’t have to

If you haven’t been living under a rock you would have heard of Andrew Tate. This bald fucker has taken the Internet by storm, but not for good reasons. By spurting vitriol, sexism and utter blasphemy, the Top G has ridden his way to media fame and huge financial gains.

What does this have to do with the identity issue you might ask? Unfortunately, this hyper-masculine mindset has been making waves among young men. Or in simpler terms, countless impressionable boys are getting sucked into a spiral of shit - and that’s fucked up.

So, to stop any more of you bastards from buying into this fad lifestyle, I spent 40 bucks on Tate’s Online business school, Hustler’s University 2.0. Below is a totally unbiased review and a bit of commentary on Andrew Tate’s “Online domination”.

Disclaimer, I understand buying his course may seem counterintuitive, but it is in hope no one else does too.

Women shouldn’t be allowed to drive; grown men shouldn’t eat sushi; a girlfriend is a piece of property; always talk about money with your friends; if you’re not talking about money, you're doing it wrong.

These are the markedly tamer beliefs of Emory Andrew Tate III, more Internet-famously known as

andrew tate. Once a kick-boxing world champion, the Washington, D.C.-born 36-year-old now resides in Bucharest, Romania, where he reigns over an empire that includes a platform called Hustler’s University 2.0. Tates' Online presence has shot him to the top of the influencer ladder. He hosts 4.1 million Instagram followers and has over 50 affiliate TikTok accounts that have gained upwards of 5 million followers. Clips of his appearances on various programs and podcasts have also racked up views in the millions.

First, it is important to note why Tate is so infamous on the Internet. Always mired in controversy, Tate is the self-styled "King of Toxic Masculinity" who is allegedly polygamous - has multiple wives - and lives in Romania. According to the streamer, the country has lax sexual assault laws, which is one reason he chose to live there.

What a piece of shit.

He is also a notorious "red-piller". Much like other financial gurus on the Internet, Tate constantly propagates that the system is working against a person. According to him, one must struggle against 'the system' and unlearn all its messages to succeed.

As an arch marketer, Tate also knows how to capitalise on the nuances of identity formation. People want to be a part of something bigger than themselves – and they also want to stand out. He preaches an ‘us’ versus ‘them’ mentality. For those too afraid, lazy, misinformed or far gone to develop a personality, he’s a one-stop shop: You can get a pose, posture, worldview and character all for the price of your common decency.

His graft is simple: He sells himself as the messiah of hustle, a vessel of the get-what-you-want-by-any-means-necessary ethos so ridiculous, that it becomes defining, distinguishing and sadly, monetisable.

That's where I come in. Naive as ever and ready to have my identity re-shaped into what Tate labels as a modern-day man!

About the course:

The Hustler’s University course is based on a simple life goal. To make money. You are placed under the wing of Andrew Tate himself and guided to the land of profit.

I should’ve seen the sign of a good ol’ fashioned scam when I entered the website and was greeted with a shirtless Tate telling me to stop being a lazy bastard. But for the culture, I spent what's left of Massive’s budget to fulfill my destiny.

The entire Hustler’s University is a network of separate Discord servers. Yes, you pay 50 bucks to be a part of a Discord server (the thing gamers use). Each channel has its own unique specialisation with dedicated professors allegedly hand-picked by Tate. Specific specialisations include:

  • Cryptocurrency

  • Stock trading

  • Freelancing

  • Copywriting

  • E-commerce

  • Amazon FBA

  • Affiliate Program

As a journalist, I naturally chose copywriting as my specialisation. After entering the course and being greeted with over 40+ videos at my fingertips my hopes were high. But after watching the intro of the course, the expectations I entered with were instantly met.

“Copywriting is all about selling. There isn’t a big quality difference between copywriters, you just need to be able to find a way to convince buyers that your copywriting is better,” says one of the professors.

“Value is created by practising your craft, the more hours you put into this, the better you will get.”

“You won’t start off making big gains, but once you get confident, the sky is the limit.”

Now, all these points may be true, but when I’m on the front page of Hustler’s University, staring at speeding supercars, yachts, cigars and shiny bald men, my expectation is not to be fed advice my 18-year-old cousin could tell me. But, to make sure I wasn’t missing any snippets of excellence, I charged forward.

I carried on with various videos teaching me the basics of copywriting, how to write catchy titles, how to use grammar effectively. All of the information was relatively useful, but nothing special at all.

After almost three hours of watching random lecturers effectively explaining how to write an Instagram caption, my copywriting dream was dashed, and I moved on to a different section.

Each time I moved on to a different speciality I realised what they were selling wasn’t ground-breaking advice (which is what you need to make the money promised), but instead, it was the feeling of being involved in a community.

In each channel, other beginners would post screenshots of their small profit margins, while professors would continue to encourage us to brag about our mental and monetary growth. This aspect of HU 2.0 was kinda wholesome, but the course is still an outright ruse.

After a quick Google search on the basics of copywriting, I found the exact same information I just paid $50 bucks for.

SO WHY IS THIS COURSE SO POPULAR?!

With over 120,000 users, paying $50 a month, Tate is roughly making a whopping $6 million from this venture. 

Modern influencers, like Tate, are quickly learning that we’re living in a post-consequence world. They’re starting to realise the only real currency is attention. The worst thing that can happen to you isn’t going to jail, it’s becoming irrelevant.

The reality is that Hustler’s University is so bad, but equally popular, because of Tates appeal and the dream he is selling. If you take a step back from the course and take a look at the results being broadcasted, you quickly realise you’ve been caught by the good ol’ bait and switch.

You’ve been told you can escape the matrix, that you're gonna take the red pill, but what you end up doing is making less than minimum wage working at an Amazon drop shipping company for Jeff Bezos. If working for the richest guy in the world isn’t being a part of the matrix, then I don’t know what is.

This weird disconnect between what is promised and what is delivered continues throughout the course. Students are posting earnings of anywhere between $200 to $2000 a month. A decent start but hardly the lifestyle proposed when joining.

This brings us back to the reason for Hustler’s University's success, which is Tate himself, but the biggest irony is, once you join the university, you barely see Tate at all.

The course gives you some basic skills to go out and make a few bucks, but it’s hardly the motherland we were all promised upon payment.

That's when I cancelled my subscription to become $50 richer next month.

For many, Andrew Tate is a man at his worst – and for many, he’s the man at his best. The difference is more than skin-deep. Please be on the right side of it.

And PS, don’t buy Hustler’s University 2.0. It sucks.

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The Intersections of Identity and Language

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Is our identity holding us back?