Go Innovate! Underway in Auckland

By Taryn Dryfhout

Massey’s annual innovative ideas competition is in full swing in Auckland, with workshops taking place throughout this month, in preparation for the final in September.

Go Innovate! is a Dragon’s Den-style competition run by the Massey University Student Enterprise club (MUSE).

Participants develop an innovative idea, which they submit for entry to the finals event, which will take place on September 27.

Finalists pitch their idea to a panel of experienced judges comprised of industry leaders, university professors, and student leaders.

Prizes are given for first and second place finalists, as well as ‘people’s choice’. Finalists compete for prizes which include access to seed funding, and entrepreneurial resources such as the ecentre’s ‘sprint business development’ programme.

The competition is open to all Massey students, who can enter as individuals or as teams, says faculty coordinator Rebecca Gill.

“All students are encouraged to participate in the competition. We believe that innovation is an activity that involves solving problems and that it takes a diversity of skill sets to accomplish this.”

As part of the competition, entrants are provided with training, mentoring and support through a series of workshops throughout August, in the lead up to the finals event. The workshops cover everything in the innovation process from the generation of ideas, to the development of a prototype and business model as well as pitch training and practice.

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