Give Nothing to Racism campaign launched

By Jamie-Lee Bracken

A new campaign calls on youth to create a diverse future to be proud of.

The Human Rights Commission (HRC) launched its ‘Give Nothing to Racism’ campaign on Thursday, June 16.

The campaign, fronted by actor Taika Waititi, calls on New Zealanders to recognise the existence of racism and combat it.

The campaign also has support from many well known celebrities like television presenter Miriama Kamo, former All Black Tana Umaga and rugby star Sonny Bill Williams.

HRC Strategic Communications leader, Christine Ammunson, was a journalism student at Massey University, formerly the Wellington Journalism School.

She has openly spoken of her own encounters with racism in her life.

Ammunson says there has been times where she has seen people rejected for being “too brown” despite their unique stories, and times where she has been treated differently because she was a “non white kid”.

“We need to talk about prejudice and bias and abuse because otherwise it will eat away quietly and silently at our communities and our future,” she says.

Currently, one in three complaints to the Human Rights Commission regards racial discrimination.

In an open letter, Race Relations Commissioner, Dame Susan Devoy says racism needs support to survive.

She says the laughter, acceptance and indulgence of racism in our country “feeds this intolerance”.

“We believe that racism has no place in our future and we hope you agree because while racism starts small, so too does hope,” says Devoy.

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